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Khabeer AI: where to start with AI, a costed sequencing guide, Sapphire and gold

Key answer

Start with AI by framing the decision you want to improve, then score candidate use cases on value, feasibility, data readiness, and risk, and pick one or two to do properly. Sequence the rest so each step funds the next, and govern from day one. The first move is choosing well, not buying fast.

The honest answer to “where do we start with AI?” is: start by choosing well, not by buying fast. Frame the decision you want to improve, score candidate use cases on value, feasibility, data readiness, and risk, and pick one or two to do properly. Sequence the rest so each step funds the next, and govern from day one. The first move is a choice, not a purchase.

Why the first choice matters most#

AI work is unforgiving of a bad starting point. Pick a use case with weak data or no clear value and it will stall no matter how good the tooling is. IDC found that for every 33 AI proofs-of-concept, only about 4 reach production, so the organizations that win are the ones that choose their first one or two use cases carefully.

AI proofs-of-concept that reach production, so the first choice matters most

4 / 33 AI proofs-of-concept that reachproduction, so the first choice matters IDC (Lenovo CIO Playbook 2025), via CIO

Where to start, in five steps#

Where to start, in five steps

1Frame the decision you want to improve2Inventory the data and process behind it3Score candidate use cases on four criteria4Pick one or two and sequence the rest5Govern from day one, with an owner

Choose well before you build.

Frame the decision you want AI to change. Inventory the data and process behind that decision, honestly. Score your candidate use cases on four criteria. Pick one or two and sequence the rest into a costed plan. Then govern from day one, with an owner, so the work can actually reach production.

Score on four criteria#

The scoring is what keeps you out of the demo trap.

Score on four criteria

1ValueIt changes a decision worth real money.2FeasibilityIt can be built and run with what you have.3Data readinessThe data exists, is accessible, and is trusted.4RiskControls and governance are achievable.

A use case earns its place when these line up.

A use case earns its place when it changes a decision worth real money, can be built and run with what you have, sits on data that exists and is trusted, and carries risk you can control. Anything that fails one of these goes back in the queue until the gap is closed. Once you have your shortlist, turn it into a sequenced plan, see How to Build an AI Roadmap.

How Khabeer helps#

Khabeer’s Digital Transformation and Strategy practice helps you frame the decision, score the use cases, and sequence the spend, independent and vendor-neutral, so the answer serves your goals rather than a vendor’s roadmap. The first step is a short conversation about the decision you want to improve and the data behind it.

Key takeaways

  • Start by framing the decision to improve, not by choosing a tool.
  • Score candidate use cases on value, feasibility, data readiness, and risk.
  • Pick one or two to do properly and sequence the rest so each funds the next.
  • Govern from day one and give the work an owner.

Questions, answered

What should my first AI project be?
The one that scores highest on value, feasibility, data readiness, and risk together. In practice that is often a high-volume, language-heavy task with trusted data and clear ownership, such as drafting, summarizing, or triage. Frame the decision you want to improve first, then let the scoring point to the use case.
Should we start small or go big?
Start focused. One or two use cases done to production beat ten pilots that stall. IDC found only about 4 of 33 proofs-of-concept reach production, so concentrating effort is how you end up in the minority that ships.
How do we avoid choosing the wrong first project?
Score candidates against the four criteria before building, and check data readiness honestly. Most wrong choices are use cases that demo well but lack trusted data or a clear value case, so they cannot reach production.
Who should own the first project?
A named person accountable for the outcome and the next step, supported by whoever owns the data and the process. Unowned AI work drifts; owned AI work ships and improves.
AE

Dr. Ahmed El-Shamy

Co-founder, CEO and Dean of Education, Digisoul

Dr. Ahmed El-Shamy is Co-founder, CEO and Dean of Education at Digisoul. He has more than a decade across AI, fraud risk, and FP&A, and teaches Practical GenAI in FP&A bilingually across MENA, the GCC, and Africa, governed by Digisoul's ISO/IEC 42001:2023-certified AI Management System. Read the leadership profile.

Sources

  1. IDC (Lenovo CIO Playbook 2025), via CIO: about 4 of every 33 AI POCs reach production. https://www.cio.com/article/3850763/88-of-ai-pilots-fail-to-reach-production-but-thats-not-all-on-it/
  2. MIT (NANDA), State of AI in Business 2025, via Fortune: ~95% of enterprise GenAI pilots fail to deliver measurable impact. https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/

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