Skills4X
Skills4X · PRACTICAL SALES

Learn to qualify close grow — and master the craft

A self-paced membership that teaches the full B2B selling craft: prospecting, discovery, qualification, negotiation and account growth. Study on your own schedule and walk away able to run a deal from first touch to signed contract.

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Skills4X Membership
Skills4X
599 EGP / month

Membership · billed annually

All tracks

Every Skills4X programme

Resource Library

Included

Diwan

Exclusive community

Billed annually — one yearly payment. See the Diwan page for community details.

Skills4X  ·  Practical Sales  ·  self-paced

In partnership with · recognised by

Microsoft AI Cloud Partner

ETD Business Solutions

WHY Skills4X

Why a practical approach

Selling is learned in the field, not from a motivation seminar. This programme teaches the methods top reps actually use — qualification frameworks, discovery questioning, multi-threading and close planning — and has you apply each one to your own live deals.

Built around your work

Every session uses your real tasks, data and tools — you build assets you keep, not slideware.

Proof you can show

You finish with a portfolio artifact and a verifiable certificate governed by our ISO/IEC 42001:2023-certified AIMS.

Practical sessions your teams can apply immediately
Role-specific programs, not one-size-fits-all curricula
Learn by doing — every session is hands-on and applied
Custom content built around your tools and workflows
Ongoing support, adoption tracking & reinforcement
THE SHIFT

The shift

Most sellers wing every call, chase happy ears, and hope the quarter lands. You move to a repeatable operating method: a scored pipeline, qualified deals, a written close plan per opportunity, and a forecast you can defend.

TODAY
Doing it the hard way
The skill is picked up ad-hoc, with no real method
You reinvent your approach on every single task
Manual, repetitive steps eat hours every week
You can’t reliably repeat what worked last time
Nothing concrete to show for the effort
WHEN YOU FINISH
Working with a real method
A repeatable method running on your real, day-to-day work
A reusable, program-tailored resource library you rely on
Faster, more consistent output that wins hours back
Work you can check, defend and stand behind
A portfolio piece that proves the skill to your team
WHAT YOU'LL LEARN

By the end, you'll be able to…

 Build an ideal-customer profile and a targeted prospect list with researched account plans
 Run a structured discovery call that surfaces pain, impact and decision criteria
 Qualify deals with MEDDICC and disqualify the ones that will never close
 Map the buying committee and multi-thread to economic buyer and champion
 Write a mutual action plan that drives the deal to a dated close
 Handle price, terms and objections in a negotiation without discounting reflexively
 Forecast your pipeline by stage with a defensible commit, best-case and worst-case
 Build a post-sale account plan that drives renewal and expansion revenue

Skills you’ll build

Discovery questioning

MEDDICC qualification

Pipeline forecasting

Objection handling

Deal negotiation

Account expansion

Our approach

Our programmes help professionals get genuinely good at the work itself. We combine education, real examples, and guided practice so people leave with skills they can apply immediately.

01

Assess

Map your team’s current skill level and identify gaps by role.

02

Design

Build a curriculum aligned to your tools and learning goals.

03

Train

On-demand modules and real-world exercises you apply to your own work.

04

Measure

Track adoption and confidence with post-training assessments.

CURRICULUM

A four-module path from first prospect to a closed, defensible deal.

Each module builds one stage of the sales cycle and ends with you applying it to a real opportunity of your own.

01

Module 1 · self-paced

Prospecting and pipeline creation

Define your ICP, build a researched target list, and write outreach sequences that book qualified first meetings.

Guided lessons

Hands-on lab

Applied output

02

Module 2 · self-paced

Discovery and qualification

Run structured discovery calls and qualify with MEDDICC so you invest time only in deals that can actually close.

Guided lessons

Hands-on lab

Applied output

03

Module 3 · self-paced

Deal strategy and negotiation

Map the buying committee, build a mutual action plan, handle objections, and negotiate terms to a signed agreement.

Guided lessons

Hands-on lab

Applied output

04

Module 4 · self-paced

Forecasting and account growth

Inspect and forecast your pipeline by stage, then build account plans that drive renewal and expansion.

Guided lessons

Hands-on lab

Applied output

Full syllabus, week by week

Define who actually buys, then build a prioritised account and contact list worth your time.

Write cold email, call and social sequences with a reason-to-call and a clear single ask.

Use pain, impact and decision-criteria questions to uncover what really drives the deal.

Score Metrics, Economic buyer, Decision criteria, Decision process, paper, pain and Champion.

Map the buying committee and write a mutual action plan with dated next steps to signature.

Defend price, trade concessions deliberately, and roll deals into a stage-based commit forecast.

HANDS-ON

You leave with a worked deal and a forecasted pipeline

You take one real opportunity from your own pipeline and run it end to end: account plan, discovery notes, a MEDDICC scorecard, a buying-committee map and a mutual action plan to close.

You finish with a stage-based forecast across your full pipeline that you can defend in a deal review.

Worked deal + MEDDICC scorecard + close plan
ICP & account plan
Discovery & pain
MEDDICC qualification
Committee map & action plan
Negotiate & forecast
YOUR TOOLKIT

Your toolkit

You work with the real instruments of the trade — a CRM such as HubSpot or Salesforce, MEDDICC and SPIN frameworks, mutual action plan templates, call-recording review, and a stage-weighted forecasting model in Excel.

Logos are the property of their respective owners; shown to indicate the tools covered in the program.

FORMAT & LOGISTICS

How the program runs

Format

Self-paced

Access

While subscribed

Delivery

On-demand lessons

Membership

All Skills4X + Resource Library

Language

English / Arabic

Community

Diwan + mentor
INSTRUCTORS

Learn from a practitioner who's done the work

Founder & Dean of Education
More than a decade across AI, commercial and revenue, delivering bilingually across MENA, GCC and Africa.
Dr. Ahmed El-Shamy
Co-founder, CEO · DBA, Royale Business College UK
WHAT YOU EARN

A Programme Completion Letter that proves you shipped

Awarded on completing your function-specific program and capstone — a verifiable, shareable credential governed by our ISO/IEC 42001:2023-certified AIMS.

DigisoulSkills4XISO/IEC 42001

PROGRAMME COMPLETION LETTER

This is proudly presented to

[ Participant Name ]

for successfully completing the

Skills4X · Practical Sales

Discovery & qualification · MEDDICC · Pipeline forecasting · Negotiation · Account expansion · Close planning

ISSUED

[Month YYYY]

CREDENTIAL ID

Skills4X-SAL-2026-0001

Dr. Ahmed El-Shamy

 

Co-founder & Dean of Education, Digisoul

Scan to verify

verify.digisoul.io

SKILLS4X MEMBERSHIP

One membership. Everything included.

Your Skills4X membership is billed annually — 599 EGP / month (7,188 EGP / year). It unlocks every Skills4X track, the full Resource Library, and exclusive access to the Diwan community. Learn about Diwan →
Every Skills4X trackLearn any discipline you need — one membership covers them all.
Resource library & templatesReady-to-use checklists, frameworks and templates for the work.
Practitioner communityConnect with peers and mentors in the Diwan community.
Programme Completion LetterEarn a completion letter for every track you finish.
PREREQUISITES

What you'll need to get started

For new and working sellers, sales engineers, founders and account managers who want a repeatable method; no technical background required, and it helps to have a live deal or pipeline to practise on.

Bring your real work

You build with your own tasks and data from day one — you leave with assets you can use, not just notes.

Skills4X

A practical, applied skills track · self-paced

12,900 EGP

per participant

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HOW IT WORKS

Three steps to full access

1

Subscribe

Start your annual membership — 599 EGP/month, billed once a year (7,188 EGP/year).

2

Unlock everything

Get instant access to every Skills4X track, the Resource Library, and the Diwan community.

3

Learn & build

Work through any track at your own pace, with the community alongside you.

FAQ

Questions, answered

You learn the full B2B sales cycle: build a prospect list, run discovery calls, qualify deals with MEDDICC, multi-thread the buying committee, write a close plan, negotiate terms, and forecast your pipeline. Every module turns into something you apply to a real deal.

New and working salespeople, sales engineers, account managers, and founders who do their own selling. It suits anyone who carries a number or wants to and prefers a repeatable method over winging each call.

It is fully self-paced. All modules are on-demand, so you study on your own schedule and revisit any lesson whenever a live deal calls for it. There are no fixed cohorts or set session times.

Plan for a few focused hours per module. Because you apply each method to your own deals as you go, most of the value comes from the work you do between lessons, at whatever pace your pipeline allows.

A complete worked deal from one of your own opportunities — account plan, discovery notes, MEDDICC scorecard, buying-committee map and mutual action plan — plus a stage-based forecast of your full pipeline you can defend in a review.

No technical background is needed. Access to a CRM such as HubSpot or Salesforce helps you practise, and a live deal or list of target accounts gives you something real to work on, but neither is required to start.

Learning Resources

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