Learn to plan launch measure — and master the craft
A self-paced membership that teaches the craft of digital marketing the way it is actually practised. Work through the modules on your own schedule and leave able to plan a campaign, run paid and organic channels, and prove what worked with real numbers.
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Tell us about your goals — we’ll confirm fit, seat, and the next start date. Or grab the full syllabus.
Membership · billed annually
Every Skills4X programme
Included
Exclusive community
Billed annually — one yearly payment. See the Diwan page for community details.
In partnership with · recognised by
Microsoft AI Cloud Partner
ETD Business Solutions
Why a practical approach
Most courses teach channels in isolation and stop at theory. This one walks the full loop a marketer runs every quarter — strategy, content, channels, measurement — using the briefs, calendars, and reports you would actually hand to a client or a manager.
Every session uses your real tasks, data and tools — you build assets you keep, not slideware.
You finish with a portfolio artifact and a verifiable certificate governed by our ISO/IEC 42001:2023-certified AIMS.
The shift
Move from posting when there is time and guessing what drove results to running a repeatable operating method: a funnel built on intent, a content calendar tied to goals, and a reporting rhythm that ties spend to revenue.
By the end, you'll be able to…
Skills you’ll build
Campaign strategy
Paid media
SEO & content
Email & lifecycle
Analytics & attribution
Conversion optimisation
Our approach
Our programmes help professionals get genuinely good at the work itself. We combine education, real examples, and guided practice so people leave with skills they can apply immediately.
01
Assess
Map your team’s current skill level and identify gaps by role.
02
Design
Build a curriculum aligned to your tools and learning goals.
03
Train
On-demand modules and real-world exercises you apply to your own work.
04
Measure
Track adoption and confidence with post-training assessments.
A four-module path from funnel fundamentals to a campaign you have planned, launched, and measured.
Each module builds one part of the marketing operating loop, so the pieces connect into a single working system rather than disconnected tactics.
01
Module 1 · self-paced
Strategy & the funnel
Define your audience, positioning, and channel mix, then map the full funnel from first touch to conversion and retention.
Guided lessons
Hands-on lab
Applied output
02
Module 2 · self-paced
Content & organic channels
Plan a content calendar, write for search and social, and grow organic reach through SEO and a consistent publishing rhythm.
Guided lessons
Hands-on lab
Applied output
03
Module 3 · self-paced
Paid acquisition
Structure, launch, and optimise paid search and paid social campaigns with proper budgets, bidding, and conversion tracking.
Guided lessons
Hands-on lab
Applied output
04
Module 4 · self-paced
Measurement & optimisation
Instrument tracking end to end, read the funnel honestly, and run a reporting and testing cadence that improves results over time.
Guided lessons
Hands-on lab
Applied output
Full syllabus, week by week
Audience & positioning
Build personas, a value proposition, and a positioning statement that drive every downstream choice.
Funnel & channel mix
Map awareness-to-conversion stages and decide which channels carry which job.
Content calendar & SEO
Keyword research, on-page optimisation, and a publishing calendar tied to goals.
Paid search & paid social
Campaign structure, audiences, bidding, ad copy, and creative testing.
Email & lifecycle
Welcome, nurture, and re-engagement flows with segmentation and clear CTAs.
Analytics, UTMs & dashboards
Tracking setup, attribution, and a dashboard that reports CAC, ROAS, and conversion rate.
You leave with a campaign you have planned, launched, and measured
Take one product, service, or brand of your own and run it through the full loop — from brief to live campaign to a results report.
You finish with a brief, content calendar, channel setup, and a dashboard that shows what spend produced what outcome.
Your toolkit
You work with the real tools of the trade — Google Analytics and Google Tag Manager, Google Ads and Meta Ads Manager, Search Console and a keyword tool, an email platform like Mailchimp, and a planner built in Google Sheets or a tool like Trello.
Logos are the property of their respective owners; shown to indicate the tools covered in the program.
How the program runs
Format
Access
Delivery
Membership
Language
Community
Learn from a practitioner who's done the work
A Programme Completion Letter that proves you shipped
Awarded on completing your function-specific program and capstone — a verifiable, shareable credential governed by our ISO/IEC 42001:2023-certified AIMS.
PROGRAMME COMPLETION LETTER
This is proudly presented to
for successfully completing the
Campaign strategy · Paid media · SEO & content · Email & lifecycle · Analytics & attribution · Conversion optimisation
ISSUED
[Month YYYY]
CREDENTIAL ID
Skills4X-DM-2026-0001
Co-founder & Dean of Education, Digisoul
Scan to verify
verify.digisoul.io
- Skills4X — an Skills4X Programme Completion Letter
- Verified & shareable — LinkedIn, CV, portfolio
- Governed by our ISO/IEC 42001:2023-certified AIMS
- Scan-to-verify credential ID
One membership. Everything included.
What you'll need to get started
For marketers, founders, and career switchers who want to run campaigns properly — no prior advertising budget or technical background required, just comfort with everyday web and spreadsheet tools.
You build with your own tasks and data from day one — you leave with assets you can use, not just notes.
A practical, applied skills track · self-paced
per participant
Split it into easy instalments — interest-free options*
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Three steps to full access
Subscribe
Start your annual membership — 599 EGP/month, billed once a year (7,188 EGP/year).
Unlock everything
Get instant access to every Skills4X track, the Resource Library, and the Diwan community.
Learn & build
Work through any track at your own pace, with the community alongside you.
Questions, answered
What will I actually be able to do after this?
Plan a full-funnel campaign, set up and run paid search and paid social, grow organic traffic with SEO and content, build email flows, and report on results with a dashboard that ties spend to leads and revenue.
Who is this programme for?
Marketers who want to go from scattered tactics to a repeatable method, founders and small-business owners running their own marketing, and career switchers moving into a digital marketing role.
How is it delivered?
It is a self-paced membership. All modules are on-demand, so you study on your own schedule and revisit any section as often as you need.
How much time should I plan for?
Most learners spend three to five hours a week and complete the core path in a few weeks, but there is no deadline — you move at whatever pace fits your work.
What will I produce by the end?
A complete campaign package for a real product or brand: a campaign brief, a content calendar, channel setups with tracking, and a results dashboard showing CAC, ROAS, and conversion rate.
Do I need any background or special tools?
No. You need comfort with everyday web and spreadsheet tools and a brand or idea to work on. The programme shows you how to set up the standard free and entry-level marketing tools as you go.
Learning Resources
Insights to help your team get better at the craft
- JafarOS
- JafarOS
- JafarOS
Learn the skills the modern workplace demands
Practical training for people who want to grow — and businesses that need to move faster.