Applied GenAI that turns your team create optimise convert in real business work
Eight live sessions, 24 hours, on your own brand. You leave with a Marketing AI Operating System — content at scale, paid-media intelligence, audience AI and conversion-optimised pages — you can run now.
Apply for the next cohort
Tell us about your goals — we’ll confirm fit, seat, and the next start date. Or grab the full syllabus.
Tuition · per participant
24 hours live
Shipped, not slideware
Certified AIMS
Single all-inclusive tuition · flexible installments available.
In partnership with · recognised by
Microsoft AI Cloud Partner
ETD Business Solutions
Built to be applied, not just watched
Most AI sessions create excitement for a day. AI4X is built so your team actually applies GenAI to real work — every session ends in something you keep using.
Every session uses your real tasks, data and tools — you build assets you keep, not slideware.
You finish with a portfolio artifact and a verifiable certificate governed by our ISO/IEC 42001:2023-certified AIMS.
Where you are now — and where you’ll be in 12 weeks
Most teams stay stuck experimenting with AI. AI4X moves you from scattered demos to applied, governed GenAI you use every day.
By the end, you'll be able to…
Skills you’ll build
Content at scale
Paid-media AI
Audience & persona AI
CRO
Email/SMS automation
Marketing analytics
Our approach
Our programs help learners to use AI more confidently in day-to-day work. We combine education, real examples, and guided practice so people leave with skills they can apply immediately.
01
Assess
Map your team’s current AI literacy and identify gaps by role.
02
Design
Build a curriculum aligned to your tools and learning goals.
03
Train
Live sessions, async modules, and real-world exercises.
04
Measure
Track adoption and confidence with post-training assessments.
An 8-week arc. Each session ends in something you can ship.
Scroll the sessions — they pin and stack as you go. Each is a live workshop, a hands-on lab, and an applied output on your own brand.
01
Weeks 1–2 · 6 hrs live
Operating model + content at scale
Stand up your marketing AI operating model, then generate brand-safe, high-performing content and hooks at scale.
Live workshop
Hands-on lab
Applied output
02
Weeks 3–4 · 6 hrs live
Paid media + audience intelligence
Analyse and optimise paid campaigns, then synthesise personas and segments that target the right buyers.
Live workshop
Hands-on lab
Applied output
03
Weeks 5–6 · 6 hrs live
Landing pages, CRO + lifecycle
Build conversion-optimised landing pages and bilingual email/SMS automation that nurtures and converts.
Live workshop
Hands-on lab
Applied output
04
Weeks 7–8 · 6 hrs live
Analytics + campaign capstone
Turn performance into dashboards and narratives, then build and defend an integrated campaign.
Live workshop
Hands-on lab
Applied output
Full syllabus, week by week
Week 1 — Marketing operating model
Stand up your AI marketing stack and a 3-audience brief. Output: operating model + content calendar seed.
Week 2 — Content creation at scale
Hooks, copy and creative with brand-safe prompts. Output: hook bank + 30-day content calendar.
Week 3 — Paid-media intelligence
Campaign analysis and budget optimisation. Output: campaign analyzer + budget optimiser.
Week 4 — Audience & segmentation AI
Persona synthesis and targeting. Output: 5-persona audience model + segment map.
Week 5 — Landing page & CRO
Conversion tuning and A/B. Output: landing page deck + CRO scorecard.
Week 6 — Email & SMS automation
Bilingual nurture sequences. Output: email + SMS playbook.
Week 7 — Analytics & dashboards
Performance reporting and narrative. Output: weekly report template + dashboard.
Week 8 — Campaign capstone & defence
Full campaign build and live defence. Output: integrated campaign + defence.
You leave with a working Marketing AI Operating System
Your capstone runs on your own brand. Build a Marketing AI Operating System, component by component.
Eight components, scaffolded on three case studies — Aurora Sleep, Luma Skin Lab and PulseWave B2B (synthetic).
Tools we use in our program
You work hands-on with the AI tools teams actually use — not toy demos.
Logos are the property of their respective owners; shown to indicate the tools covered in the program.
How the program runs
Duration
Weekly effort
Delivery
Cohorts
Language
Support
Learn from a practitioner who's done the work
A Programme Completion Letter that proves you shipped
Awarded on completing your function-specific program and capstone — a verifiable, shareable credential governed by our ISO/IEC 42001:2023-certified AIMS.
PROGRAMME COMPLETION LETTER
This is proudly presented to
for successfully completing the
Content at scale · Paid-media AI · Audience AI · CRO · Marketing analytics
ISSUED
[Month YYYY]
CREDENTIAL ID
AI4X-DM-2026-0001
Co-founder & Dean of Education, Digisoul
Scan to verify
verify.digisoul.io
- AI4X — an AI4X Certificate of Completion
- Verified & shareable — LinkedIn, CV, portfolio
- Governed by our ISO/IEC 42001:2023-certified AIMS
- Scan-to-verify credential ID
Your AI4X prompt library — free for a full year
Enrol in AI4X and you unlock 12 months of free access to the AI4X prompt library — the edition matched to your program, not a generic pack — inside the Digisoul LMS. Want every program’s library? Unlock the full suite for 2,499 EGP/year.
What you'll need to get started
- Comfort with your everyday work tools — no coding needed
- A real task or workflow you want to improve
- Your own data and tools to build with (we help you scope it)
- English or Arabic proficiency
- About 4 hours a week, across 12 weeks
You build with your own tasks and data from day one — you leave with assets you can use, not just notes.
Applied GenAI for your function · 12 weeks
per participant
Split it into easy instalments — interest-free options*
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*Instalment plans and any 0% / interest-free offers are provided and set by each partner, and may vary or change at their discretion — they are not controlled or guaranteed by Digisoul.
Or pay instantly with your mobile wallet
Vodafone Cash
e& money
Orange Cash
WE Pay
Or pay directly by bank transfer
CIB Egypt
Instant transfer
InstaPay — instant payments to/from supported banks in Egypt, KSA & UAE.
Team & scholarship options available.
By enrolling you agree to our Registration Policy, Online Payment Policy & Refund Policy.
Three steps to your seat
Apply
Tell us your role, goals and the workflow you want to improve — a short 3-minute form.
Confirm
We confirm your fit and seat, place you in the next cohort, and you secure it with payment.
Start
Onboard, meet your instructor and cohort, and start building from week one.
Questions, answered
What exactly is this programme?
AI4X is Digisoul’s applied Generative AI program from Digisoul — built around your real work, not generic theory. It’s function-specific: you build with your own tasks, data and tools from day one, so you finish with assets you can actually use.
How is it different from a typical AI course?
Every session is hands-on and tailored to your function and tools, and a capstone applies it to a real problem from your job. You also get ongoing support and adoption tracking — the aim is real adoption in your day-to-day work, not a one-day spark.
Do I need coding or a technical background?
No coding is required. You need comfort with your everyday work tools and English or Arabic proficiency — we confirm fit when you apply.
How much does it cost, and how can I pay?
Practical GenAI in Digital Marketing runs as a 4-week (12,900 EGP), 8-week (24,850 EGP) or 12-week (35,250 EGP) cohort — pick the depth that fits. Pay by card, in instalments (Souhoola · Halan · Aman, via Paymob), by mobile wallet (Vodafone Cash · e& money · Orange Cash · WE Pay), or by direct bank transfer — ACH to CIB, or instantly via InstaPay (Egypt’s Instant Payment Network, with inbound transfers supported from KSA & UAE).
How much time does it take, and is it live or self-paced?
Plan for about 4 hours a week over 12 weeks. It combines scheduled live sessions, short self-paced modules and applied exercises, with mentor and community support — delivered in English and Arabic.
What do I earn, and is the certificate verifiable?
A AI4X Certificate of Completion (an AI4X credential) — verifiable by credential ID and a scan-to-verify QR, and shareable on LinkedIn, your CV or portfolio. Governance is by our ISO/IEC 42001:2023-certified AIMS, and you also leave with a portfolio artifact built on your own work.
Can my team enrol — and what if I'm not sure where to start?
Yes — we offer team and scholarship options and can tailor content to your tools and workflows. If you’re not sure it’s the right fit, book a discovery call and we’ll help you decide.
Learning Resources
Insights to help your team move faster with AI
- JafarOS
- JafarOS
- JafarOS
Learn the skills that AI-powered work demands
Practical training for people who want to grow — and businesses that need to move faster.