Applied GenAI that makes business leaders fluent decisive AI-ready in real business work
Across eight working sessions you and your team build a real AI asset for each core business function on your own numbers, then leave with a costed 90-day rollout plan the CFO can fund and the board can track.
Apply for the next cohort
Tell us about your goals and we’ll confirm fit, seat, and the next start date. Or grab the full syllabus.
Tuition, per participant
24 hours, all live
One working asset per function
Certified AIMS
One all-inclusive tuition, no tiers.
In partnership with
ETD Business Solutions
Built to deploy, not to demo
Most AI briefings create a day of excitement. This programme is built so you and your team leave every session with a working asset on your own business, governed and ready to use.
Every session works on your real numbers, channels and processes, so you leave with assets you keep, not slideware.
Each build ships with an acceptable-use policy and an audit trail, informed by ISO/IEC 42001 principles.
Built for the leaders who own the outcome
Set the AI agenda and the governed operating model the board can track.
Stand up a forecast-vs-actual control tower and an AI variance explainer on real numbers.
Map processes, score automation, and ship an SLA triage assistant with humans in the loop.
Turn a strategy canvas into a channel plan and a bilingual, on-brand creative pack.
Build an account-intelligence engine and a governed deal desk with margin guardrails.
Bring governed AI into the operating model, with policy and audit trail.
Where you are now, and where you’ll be in 8 weeks
Most teams stay stuck experimenting with AI. This programme moves you from scattered demos to applied, governed GenAI you use every day.
By the end, you'll be able to…
Skills you’ll build
AI use-case fit
Forecasting and FP&A
Channel strategy
Scenario modelling
Process automation
AI governance and OKRs
working builds, one per session
all live, all applied
rollout plan you leave with
Our approach
Our programs help learners to use AI more confidently in day-to-day work. We combine education, real examples, and guided practice so people leave with skills they can apply immediately.
01
Assess
Map your team’s current AI literacy and identify gaps by role.
02
Design
Build a curriculum aligned to your tools and learning goals.
03
Train
Live sessions, async modules, and real-world exercises.
04
Measure
Track adoption and confidence with post-training assessments.
Eight sessions, eight working builds
Each session solves one business need and ends in an asset you keep. The full session-by-session arc is below.
01
Sessions 1 to 2
Foundations
Get fluent fast: the five terms you need, the use-case-fit test, and an honest read on whether your data is ready.
Live workshop
Hands-on lab
Applied output
02
Sessions 3 to 4
Money and market
Build a finance control tower and an AI variance explainer, then a marketing strategy-to-creative engine on your own brand.
Live workshop
Hands-on lab
Applied output
03
Sessions 5 to 7
Bets, operations and the engine
Model a real capital bet, automate an operations process, and stand up a governed sales and BD engine.
Live workshop
Hands-on lab
Applied output
04
Session 8 + capstone
Govern and ship
Fold the builds into one operating model, OKRs and a costed 90-day roadmap, then defend it live.
Live workshop
Hands-on lab
Applied output
The full programme, session by session
Session 1, AI Literacy for Business Leaders
Define the five terms you actually need, run the use-case-fit test, write a business-ready prompt, and spot a vendor red flag. You leave with a Personal AI Operating Manual.
Session 2, Prerequisites and Data Quality
Score your function data readiness across five dimensions, then run vendor due diligence before you buy. You leave with a Company AI Readiness Snapshot.
Session 3, Finance and FP&A with AI
Build a budget-vs-forecast-vs-actual control tower, an AI variance explainer, and the board memo and audit trail that defend them. You leave with a Finance and FP&A Pack.
Session 4, Marketing and Brand AI
Write a one-page strategy canvas, map the ICP, choose channels, and produce a bilingual creative pack scored on a brand-voice rubric. You leave with a Marketing Strategy-to-Creative Pack.
Session 5, Strategy and the 3 Bets
Build a three-scenario model and a sensitivity view on a real capital bet, with the provenance discipline and board memo to use AI for strategy safely. You leave with a 3-Scenario Strategy Pack.
Session 6, Operations Automation with AI
Map a process, score automation opportunities, ship an SLA exception-triage assistant, and write a 90-day automation roadmap, each with humans in the loop. You leave with an Operations Automation Pack.
Session 7, Sales and BD Engine
Build an account-intelligence chain, a MEDDPICC discovery summariser, a deal-desk assistant with margin guardrails, and a win and loss loop. You leave with a Sales Engine Pack.
Session 8, Change, OKRs and the Governed AI Operating Model
Fold the strongest builds into one use-case portfolio, a costed 90-day roadmap with go and no-go gates, OKRs that separate adoption from value, and a governance RACI and risk register. You defend it live.
You leave with a plan the board can fund
Your capstone is the governed AI operating model for your own business. Fold the strongest build from each session into one use-case portfolio, a costed 90-day roadmap with go and no-go gates, and OKRs that separate adoption from value, then defend it live in five minutes.
- Built on your own business
- Defended live with your faculty
- A plan the CFO can fund and the board can track
Tools you will use in the programme
You work hands-on with the AI tools teams actually use, not toy demos.
Logos are the property of their respective owners; shown to indicate the tools covered in the programme.
How the programme runs
Duration
Each session
Cadence
Cohort
Language
Support
Led by practitioners who ship AI in production
Co-delivered in partnership with ETD Business Solutions
A Completion Letter that proves you did the work
Awarded on completing the eight builds and your capstone defence. Signed by faculty and governed by our ISO/IEC 42001:2023-certified AIMS, verifiable on digisoul.io.
PROGRAMME COMPLETION LETTER
This is proudly presented to
for successfully completing the
AI literacy · FP&A · strategy · operations · sales · AI governance
ISSUED
[Month YYYY]
CREDENTIAL ID
PGBL-2026-0001
Senior Advisor
Programme Director
Scan to verify
verify.digisoul.io
- Programme Completion Letter on programme completion
- Signed by faculty, verifiable on digisoul.io
- Governed by our ISO/IEC 42001:2023-certified AIMS
- PDF and LinkedIn-ready
Your Business Leaders prompt library, free for a full year
Enrol in this programme and you unlock 12 months of free access to the Business Leaders prompt library, the edition matched to your programme, not a generic pack, inside the Digisoul LMS. Want every programme’s library? Unlock the full suite for 2,499 EGP/year.
What you'll need to get started
- Comfort with your everyday business tools. No coding required.
- A real business priority you want to move on, with your own data.
- Authority to act on what you build, you are a decision-maker.
- English or Arabic proficiency.
- About 3 hours per session, across eight weekly sessions.
You build with your own tasks and data from day one, and you leave with assets you can use, not just notes.
Eight working builds, no theory bloat · 8 sessions
per participant,EGP
Split it into easy instalments, interest-free options available*
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Three steps to your seat
Apply
Tell us your role, goals and the priority you want to move on. A short 3-minute form.
Confirm
We confirm your fit and seat, place you in the next cohort, and you secure it with payment.
Start
Onboard, meet your faculty and cohort, and start building from session one.
Questions, answered
What exactly is this programme?
Practical GenAI for Business Leaders is an AI4X programme from Digisoul, in partnership with ETD Business Solutions. Across eight live sessions you build a working AI asset for each core business function on your own business, and leave with a governed 90-day rollout plan. Eight working builds, no theory bloat.
Who is it for?
Senior leaders and their teams: chief executives, finance, operations, marketing, and commercial leaders who set direction and own outcomes. It suits decision-makers at mid to large organisations who want governed, working AI, not a demo.
Do I need a technical or coding background?
No coding is required. You need comfort with your everyday business tools, a real priority to work on, and English or Arabic proficiency.
How much does it cost, and how can I pay?
EGP 599 per participant, shown in your local currency at checkout. One all-inclusive price, no tiers. Pay by card, in instalments, by mobile wallet, or by direct bank transfer.
How much time does it take, and is it live?
Eight live sessions of three hours each, 24 hours in total, delivered weekly on Fridays, Cairo time, in English and Arabic, with replays and a cohort group.
What do I earn?
A Programme Completion Letter, signed by faculty and governed by our ISO/IEC 42001:2023-certified AIMS. It is verifiable on digisoul.io and LinkedIn-ready. You also leave with eight working builds and a 90-day rollout plan.
What if I am not sure it is the right fit?
Book a call and we will help you decide. Cohort 01 is capped at 15 seats, so places are limited.
Learning Resources
Insights to help your team move faster with AI
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Practical training for people who want to grow, and businesses that need to move faster.