Learn to prospect qualify close — and master the craft
A self-paced membership that teaches the real craft of building pipeline and winning deals: sizing a market, sourcing the right accounts, running discovery, building a business case, and negotiating to signature. You finish able to run your own pipeline end to end and forecast it with a straight face.
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Membership · billed annually
Every Skills4X programme
Included
Exclusive community
Billed annually — one yearly payment. See the Diwan page for community details.
In partnership with · recognised by
Microsoft AI Cloud Partner
ETD Business Solutions
Why practical, not theory
Most “BD training” stops at vague advice — build relationships, add value, follow up. This programme hands you the territory plans, account maps, discovery scripts, qualification scorecards, and proposal templates a working BD professional actually uses to hit a number.
Every session uses your real tasks, data and tools — you build assets you keep, not slideware.
You finish with a portfolio artifact and a verifiable certificate governed by our ISO/IEC 42001:2023-certified AIMS.
The shift
You move from chasing whoever replies and hoping a quarter comes together, to running a defined motion: a scored target list, a repeatable qualification standard, a stage-by-stage pipeline, and a forecast you can defend. Activity becomes a system instead of a scramble.
By the end, you'll be able to…
Skills you’ll build
Account targeting
Outbound prospecting
Discovery & qualification
Business-case building
Negotiation & closing
Pipeline forecasting
Our approach
Our programmes help professionals get genuinely good at the work itself. We combine education, real examples, and guided practice so people leave with skills they can apply immediately.
01
Assess
Map your team’s current skill level and identify gaps by role.
02
Design
Build a curriculum aligned to your tools and learning goals.
03
Train
On-demand modules and real-world exercises you apply to your own work.
04
Measure
Track adoption and confidence with post-training assessments.
A four-module path from a target list to a forecastable pipeline you can run on your own deals.
Each module builds one part of the motion, then assembles into a complete deal cycle you operate end to end.
01
Module 1 · self-paced
Market, ICP & Target Accounts
Size your market, define an ideal customer profile, segment territories, and turn raw lists into a scored, prioritised set of accounts worth your time.
Guided lessons
Hands-on lab
Applied output
02
Module 2 · self-paced
Outbound & Discovery
Build multi-channel sequences that earn the meeting, then run discovery that uncovers the real problem, its business impact, and how the buyer actually decides.
Guided lessons
Hands-on lab
Applied output
03
Module 3 · self-paced
Qualification & the Business Case
Apply a qualification framework to score and disqualify opportunities, then build a quantified business case and a proposal mapped to the buyer’s decision criteria.
Guided lessons
Hands-on lab
Applied output
04
Module 4 · self-paced
Negotiation, Close & Forecast
Map stakeholders, run a mutual close plan through procurement, negotiate on value not price, and forecast your pipeline by stage with weekly deal hygiene.
Guided lessons
Hands-on lab
Applied output
Full syllabus, week by week
ICP & account scoring
Define firmographic and trigger-based fit criteria and rank accounts into tiers.
Territory & market sizing
Estimate TAM/SAM/SOM and carve coverage so no account is over- or under-worked.
Outbound sequences
Build email, call, and social touch patterns with messaging that ties to a trigger.
Discovery & qualification
Run a problem-first discovery call and score it with MEDDICC, BANT, or SPICED.
Business case & proposal
Quantify cost of inaction and expected value; structure a proposal to decision criteria.
Close plan & forecast
Build a mutual action plan, manage stage gates, and forecast commit vs best-case.
You leave with a live deal pack for a real account
You pick a real target account (or use a provided scenario) and build the full kit: a scored account profile, an outbound sequence, a discovery call plan, a qualification scorecard, a quantified business case, and a close plan.
By the end it’s not a sample — it’s a working pipeline asset you can take straight into your own role.
Your toolkit
You work with the real instruments of the trade — a CRM (HubSpot or Salesforce), a prospecting and enrichment stack (LinkedIn Sales Navigator, Apollo), sequencing in Outreach or Salesloft, and Excel for account scoring, business cases, and pipeline forecasting.
Logos are the property of their respective owners; shown to indicate the tools covered in the program.
How the program runs
Format
Access
Delivery
Membership
Language
Community
Learn from a practitioner who's done the work
A Programme Completion Letter that proves you shipped
Awarded on completing your function-specific program and capstone — a verifiable, shareable credential governed by our ISO/IEC 42001:2023-certified AIMS.
PROGRAMME COMPLETION LETTER
This is proudly presented to
for successfully completing the
Account targeting · Outbound prospecting · Discovery & qualification · Business-case building · Negotiation & closing · Pipeline forecasting
ISSUED
[Month YYYY]
CREDENTIAL ID
Skills4X-BD-2026-0001
Co-founder & Dean of Education, Digisoul
Scan to verify
verify.digisoul.io
- Skills4X — an Skills4X Programme Completion Letter
- Verified & shareable — LinkedIn, CV, portfolio
- Governed by our ISO/IEC 42001:2023-certified AIMS
- Scan-to-verify credential ID
One membership. Everything included.
What you'll need to get started
Built for SDRs, AEs, founders, and anyone responsible for sourcing and closing new business; no sales background or technical prerequisites required — bring a market or a product you want to sell.
You build with your own tasks and data from day one — you leave with assets you can use, not just notes.
A practical, applied skills track · self-paced
per participant
Split it into easy instalments — interest-free options*
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Three steps to full access
Subscribe
Start your annual membership — 599 EGP/month, billed once a year (7,188 EGP/year).
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Get instant access to every Skills4X track, the Resource Library, and the Diwan community.
Learn & build
Work through any track at your own pace, with the community alongside you.
Questions, answered
What will I actually be able to do after this?
Run a full deal cycle on your own: build a scored target list, book qualified meetings, run discovery, qualify against a framework, write a business case and proposal, negotiate to close, and forecast your pipeline by stage.
Who is this programme for?
SDRs and AEs who want to sharpen the craft, founders doing their own selling, account managers expanding existing clients, and consultants or specialists moving into a revenue-generating role.
How is it delivered?
It’s fully self-paced and on-demand. You move through four modules of short lessons, templates, and exercises on your own schedule, with no live sessions to attend.
How much time does it take?
Plan for roughly 12 to 16 hours across the four modules if you complete the exercises. You can finish in a focused week or spread it over a month — the materials stay available in your membership.
What do I produce by the end?
A complete deal pack for a real (or scenario) account: ICP and scored target list, an outbound sequence, a discovery plan, a qualification scorecard, a quantified business case and proposal, and a stage-based forecast you can defend.
Do I need experience or special tools to start?
No prior sales experience is required. We teach the frameworks from first principles. Access to a CRM and a prospecting tool helps you apply the work, but the templates are tool-agnostic and run fine in a spreadsheet.
Learning Resources
Insights to help your team get better at the craft
- JafarOS
- JafarOS
- JafarOS
Learn the skills the modern workplace demands
Practical training for people who want to grow — and businesses that need to move faster.