Practical Business Development

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About Course

Practical GenAI in Business Development is the self-paced Skills4X twin of Digisoul’s live AI4X programme. Working alone on your own market, you build a complete BD AI Operating System: a 50-account ICP, a scored 500-lead pipeline, three ABM campaigns, a MEDDIC-PI discovery toolkit, a bilingual RFP response, and a multi-scenario forecast. Every lesson teaches a concrete GenAI workflow with ready-to-use prompts you run in Claude, ChatGPT, Microsoft Copilot or Gemini.

Course Content

Foundations + market intelligence
Stand up your BD co-pilot and build a 50-account ICP with AI enrichment on your own market.

  • Standing up your BD co-pilot
  • Running a BD maturity diagnostic
  • Building a 50-account ICP with AI enrichment
  • Turning market signals into account intelligence

Pipeline & outreach
Score a 500-lead pipeline by fit and propensity, then design and launch three ABM campaigns.

Discovery & proposals
Run MEDDIC-PI discovery and qualification, then generate a bilingual RFQ/proposal response.

Closure, forecasting & account planning
Build negotiation playbooks, a multi-scenario account plan and a forecast dashboard.

Capstone · Your BD AI Operating System
Assemble the eight components into a working BD AI Operating System on your own market and self-assess against the rubric.

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