Practical GenAI in Sales

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About Course

Four live sessions, 10 hours, on a real deal you bring on Day 1. You leave with a Sales AI Operating System — discovery to close — and defend it in a live deal simulation.

What you’ll be able to do

  • Qualify deals with MEDDPICC and SPIN discovery
  • Run AI buyer simulations and stakeholder mapping
  • Generate demo scripts and bilingual proposals
  • Build battle-card-aware competitive positioning
  • Negotiate and handle objections with tactical empathy
  • Auto-prep forecast calls with three-audience narratives
  • Read win/loss patterns and build expansion plays
  • Defend a Sales AI Operating System in a live deal sim

Format: 4 weeks · ~2.5 hrs live + self · Live online · Tue 18:00 Cairo · Mentor + take-home rubric.

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Course Content

Start here · Welcome & orientation
How your Sales cohort works — schedule, support, and what you'll ship.

Week 1 · Operating model + discovery & qualification
Stand up your sales co-pilot, then run SPIN discovery, AI buyer sims and MEDDPICC scoring.

Week 2 · Demo, proposal & multi-thread
Generate demo scripts, bilingual proposals, stakeholder maps and battle cards.

Week 3 · Negotiation, objection handling & close
Prep negotiations, handle procurement objections, review the MSA and build a close plan.

Week 4 · Forecast, expansion & capstone defence
Auto-prep a forecast call with a three-audience narrative, read win/loss, and defend in a live deal sim.

Capstone · Sales AI Operating System
Your capstone runs on a real deal you bring on Day 1 and defend on Day 28. Build a Sales AI Operating System. Thirteen components, scaffolded on the TEC case and the Red Sea Bank anchor deal (synthetic).

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