Practical GenAI in Business Development

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About Course

Four live sessions, 12 hours, on your own market. You leave with a BD AI Operating System — a 50-account ICP, a 500-lead pipeline, three ABM campaigns and a bilingual RFP — you can run now.

What you’ll be able to do

  • Build a production ICP with AI enrichment
  • Score and segment 500+ leads by fit and propensity
  • Design and launch three ABM campaigns
  • Run MEDDIC-PI discovery and qualification
  • Generate bilingual RFQ/proposal responses
  • Build negotiation playbooks
  • Forecast with multi-scenario modelling
  • Defend a BD AI Operating System

Format: 4 weeks · ~3 hrs live + self · Live online · Fridays Cairo · Mentor + take-home rubric.

Course Content

Start here · Welcome & orientation
How your Business Development cohort works — schedule, support, and what you'll ship.

Week 1 · Foundations + market intelligence
Stand up your BD co-pilot and build a 50-account ICP with AI enrichment.

Week 2 · Pipeline & outreach
Score a 500-lead pipeline and launch three ABM campaigns.

Week 3 · Discovery & proposals
Run MEDDIC-PI discovery and generate a bilingual RFP response.

Week 4 · Closure, forecasting & capstone defence
Build a multi-scenario account plan and forecast dashboard, then defend your Operating System.

Capstone · BD AI Operating System
Your capstone runs on your own market. Build a BD AI Operating System — ICP, pipeline, ABM, RFP and forecast. Eight components, scaffolded on the NileBridge Industrial case (synthetic).

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