Practical GenAI in Digital Marketing

Practical GenAI in Digital Marketing

An eight-session intensive programme that turns generative AI into a working brand pipeline for CMOs, performance leads, and creative directors. Eight live sessions of two and a half hours each, three composite anchor cases, eight Build Lab assignments, and a five-minute live capstone defence.

What you walk away with

• A brand voice rubric and three persona packs you can deploy on day one
• A creative production pipeline that ships ten variants per ad set in under a day
• A performance scorecard mapped to your real channel mix
• A social and community playbook including the Reels Playbook system
• A CRM lifecycle and email automation pack
• An SEO and Answer Engine Optimisation content engine map
• A ninety day Marketing OS Rollout commitment with thirty, sixty, and ninety day milestones

Cohort details

• Eight sessions of two and a half hours, twenty hours total live
• Capstone five minute live defence
• Cohort size capped at fifteen seats
• Programme Completion Letter on capstone pass
• Two co-delivering faculty members across the cohort

Who this is for

CMOs, Heads of Performance, Brand Directors, Social Leads, Content Leads, and CRM Managers working in DTC, retail, or service brands across MENA and EMEA. Composite case studies cover skincare, sleep tech, and food and beverage anchors.

Investment

USD 549. Local EGP option available at checkout.