About Course

8-session live executive programme for MENA business leaders. Co-delivered by Digisoul AI Agency + ETD Business Solutions. Friday evenings, 16:00-20:30 Cairo time, plus a capstone defence in graduation week. Each session ships a Build Lab artifact you defend in your own org. Cohort 01 enrolment open. USD 599 per seat (EGP 5,000 local pricing). Programme Completion Letter signed by both faculty leads on capstone pass.

Course Content

Welcome and orientation
Tech check, AUP acceptance, and how this cohort works.

Start here | Cohort 01 orientation flow
Welcome | Dr. Ahmed El-Shamy
How this cohort works | 3-minute primer
Tech check | Zoom + LMS validation
Acceptable Use Policy | read and accept
Faculty bio | Dr. Ahmed El-Shamy
Faculty bio | Dr. Khaled El Kert
Faculty bio | Ahmed Gamal

Module 1 | Foundation
Sessions 1 and 2. AI literacy and data readiness.

SCHEMA PROBE 5
S1 self-check | AI Literacy
S2 self-check | Prerequisites and Data Quality
SCHEMA PROBE 2
S1 | Build Lab | A1 Personal AI Operating Manual
S2 | Build Lab | A2 Company AI Readiness Snapshot
S1 | Session orientation
S1 | Pre-read | AI Literacy for Business Leaders
S1 | Live MENA case (Foundation week, no external case)
S1 | Live session logistics
S1 | Block 1 (16:00-16:35) | Ground truth: what GenAI actually is
S1 | Block 2 (16:35-17:10) | The four verbs
S1 | Block 3 (17:10-18:10) | Live demo: same prompt, three models
S1 | Block 4 (18:10-19:45) | Build Lab: write 3 prompts, get critiqued
S1 | Block 5 (19:45-20:25) | Decision frame: when to use, when not
S1 | Block 6 (20:25-20:30) | Close + recording note
S1 | Build Lab artifact: A1 Personal AI Operating Manual
S1 | Template download: A1
S1 | Build Lab submission
S1 | Reflect: post-read + prompts + self-check
S2 | Session orientation
S2 | Pre-read | Prerequisites and Data Quality
S2 | Live MENA case (Foundation week, no external case)
S2 | Live session logistics
S2 | Block 1 (16:00-16:35) | Why AI fails: data, not model
S2 | Block 2 (16:35-17:10) | The five dimensions of data readiness
S2 | Block 3 (17:10-18:10) | Live demo: score a MENA company together
S2 | Block 4 (18:10-19:45) | Build Lab: score your own org
S2 | Block 5 (19:45-20:25) | Decision frame: vendor evaluation, the 10 questions
S2 | Block 6 (20:25-20:30) | Close + recording note
S2 | Build Lab artifact: A2 Company AI Readiness Snapshot
S2 | Template download: A2
S2 | Build Lab submission
S2 | Reflect: post-read + prompts + self-check

Module 2 | Business functions
Sessions 3 to 6. Finance, Marketing, Strategy, People and HR.

S3 self-check | Finance and FP and A with AI
S4 self-check | Marketing and Brand AI
S5 self-check | Strategy and the 3 Bets
S6 self-check | People and HR with AI
S3 | Build Lab | A3 Finance Workflow Pack
S4 | Build Lab | A4 Marketing Workflow Pack
S5 | Build Lab | A5 Strategy Workflow Pack
S6 | Build Lab | A6 HR Workflow Pack
S3 | Session orientation
S3 | Pre-read | Finance and FP and A with AI
S3 | Live MENA case brief (Finance sector)
S3 | Live session logistics
S3 | Block 1 (16:00-16:35) | Open + live case CFO desk problem
S3 | Block 2 (16:35-17:10) | Workflow walk: AI insertion points
S3 | Block 3 (17:10-18:10) | Live demo: variance analyser, 17 days to 5
S3 | Block 4 (18:10-19:45) | Build Lab: your finance workflow, three prompts
S3 | Block 5 (19:45-20:25) | Decision frame: governance, SoD + audit trail
S3 | Block 6 (20:25-20:30) | Close + recording note
S3 | Build Lab artifact: A3 Finance Workflow Pack
S3 | Template download: A3
S3 | Build Lab submission
S3 | Reflect: post-read + prompts + self-check
S4 | Session orientation
S4 | Pre-read | Marketing and Brand AI
S4 | Live MENA case brief (DTC, Retail, or Telecom)
S4 | Live session logistics
S4 | Block 1 (16:00-16:35) | Open + live case CMO desk problem
S4 | Block 2 (16:35-17:10) | Brand voice: why one brief makes six different ads
S4 | Block 3 (17:10-18:10) | Live demo: rubric + six variants on screen
S4 | Block 4 (18:10-19:45) | Build Lab: your brand-voice rubric + six variants
S4 | Block 5 (19:45-20:25) | Decision frame: iteration rule, two-week kill cycle
S4 | Block 6 (20:25-20:30) | Close + recording note
S4 | Build Lab artifact: A4 Marketing Workflow Pack
S4 | Template download: A4
S4 | Build Lab submission
S4 | Reflect: post-read + prompts + self-check
S5 | Session orientation
S5 | Pre-read | Strategy and the 3 Bets
S5 | Live MENA case brief (any sector with strategic decision)
S5 | Live session logistics
S5 | Block 1 (16:00-16:35) | Open + live case CEO desk problem
S5 | Block 2 (16:35-17:10) | Scenario construction: three futures, summed probabilities
S5 | Block 3 (17:10-18:10) | Live demo: scenarios + drivers + 2×2 on screen
S5 | Block 4 (18:10-19:45) | Build Lab: your decision, your three bets
S5 | Block 5 (19:45-20:25) | Decision frame: kill criteria + first assumption to break
S5 | Block 6 (20:25-20:30) | Close + recording note
S5 | Build Lab artifact: A5 Strategy Workflow Pack
S5 | Template download: A5
S5 | Build Lab submission
S5 | Reflect: post-read + prompts + self-check
S6 | Session orientation
S6 | Pre-read | People and HR with AI
S6 | Live MENA case brief (any sector with hiring or retention pain)
S6 | Live session logistics
S6 | Block 1 (16:00-16:35) | Open + live case CHRO desk problem
S6 | Block 2 (16:35-17:10) | The hiring funnel: 200 to 5, where bias enters
S6 | Block 3 (17:10-18:10) | Live demo: CV screener built on screen with bias audit
S6 | Block 4 (18:10-19:45) | Build Lab: your hiring pipeline, your bias audit
S6 | Block 5 (19:45-20:25) | Decision frame: retention model, leading vs lagging
S6 | Block 6 (20:25-20:30) | Close + recording note
S6 | Build Lab artifact: A6 HR Workflow Pack
S6 | Template download: A6
S6 | Build Lab submission
S6 | Reflect: post-read + prompts + self-check

Module 3 | Go-to-market and capstone preview
Sessions 7 and 8. Sales and BD, Change Management.

S7 self-check | Sales and BD Engine
S8 self-check | Change, OKRs, and Capstone Preview
S7 | Build Lab | A7 Sales Workflow Pack
S8 | Build Lab | A8 Capstone 90-Day AI Rollout Plan
S7 | Session orientation
S7 | Pre-read | Sales and BD Engine
S7 | Live MENA case brief (B2B or B2C with measurable funnel)
S7 | Live session logistics
S7 | Block 1 (16:00-16:35) | Open + live case CCO desk problem
S7 | Block 2 (16:35-17:10) | Pipeline diagnostic: stage conversion + days in stage
S7 | Block 3 (17:10-18:10) | Live demo: three AI moves prototyped on screen
S7 | Block 4 (18:10-19:45) | Build Lab: your pipeline, your three moves, your commit
S7 | Block 5 (19:45-20:25) | Decision frame: control group + kill criterion
S7 | Block 6 (20:25-20:30) | Close + recording note
S7 | Build Lab artifact: A7 Sales Workflow Pack
S7 | Template download: A7
S7 | Build Lab submission
S7 | Reflect: post-read + prompts + self-check
S8 | Session orientation
S8 | Pre-read | Change Management, OKRs, and Capstone Preview
S8 | Live MENA case brief (cross-functional rollout)
S8 | Live session logistics
S8 | Block 1 (16:00-16:35) | Open + live case: cross-functional change
S8 | Block 2 (16:35-17:10) | OKR design: outcome vs output, named metrics
S8 | Block 3 (17:10-18:10) | Live demo: 90-day rollout built on screen, W1 to W12
S8 | Block 4 (18:10-19:45) | Build Lab: your A8 capstone first draft
S8 | Block 5 (19:45-20:25) | Decision frame: board memo + AUP commitment
S8 | Block 6 (20:25-20:30) | Close + capstone presentation logistics
S8 | Build Lab artifact: A8 Capstone 90-Day AI Rollout Plan
S8 | Template download: A8
S8 | Build Lab submission (capstone first draft)
S8 | Reflect: post-read + prompts + self-check

Capstone | Graduation week
Five-minute presentation. Programme Completion Letter issued.

Resources
Business Leaders Prompt Library, A1-A8 templates, 5 case starters, brochure, design cheat sheet.

Support
Faculty contact, FAQ, tech support escalation.

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About Course

Course Content

Welcome and orientation Tech check, AUP acceptance, and how this cohort works.

Start here | Cohort 01 orientation flow

Welcome | Dr. Ahmed El-Shamy

How this cohort works | 3-minute primer

Tech check | Zoom + LMS validation

Acceptable Use Policy | read and accept

Faculty bio | Dr. Ahmed El-Shamy

Faculty bio | Dr. Khaled El Kert

Faculty bio | Ahmed Gamal

Module 1 | Foundation Sessions 1 and 2. AI literacy and data readiness.

SCHEMA PROBE 5

S1 self-check | AI Literacy

S2 self-check | Prerequisites and Data Quality

SCHEMA PROBE 2

S1 | Build Lab | A1 Personal AI Operating Manual

S2 | Build Lab | A2 Company AI Readiness Snapshot

S1 | Session orientation

S1 | Pre-read | AI Literacy for Business Leaders

S1 | Live MENA case (Foundation week, no external case)

S1 | Live session logistics

S1 | Block 1 (16:00-16:35) | Ground truth: what GenAI actually is

S1 | Block 2 (16:35-17:10) | The four verbs

S1 | Block 3 (17:10-18:10) | Live demo: same prompt, three models

S1 | Block 4 (18:10-19:45) | Build Lab: write 3 prompts, get critiqued

S1 | Block 5 (19:45-20:25) | Decision frame: when to use, when not

S1 | Block 6 (20:25-20:30) | Close + recording note

S1 | Build Lab artifact: A1 Personal AI Operating Manual

S1 | Template download: A1

S1 | Build Lab submission

S1 | Reflect: post-read + prompts + self-check

S2 | Session orientation

S2 | Pre-read | Prerequisites and Data Quality

S2 | Live MENA case (Foundation week, no external case)

S2 | Live session logistics

S2 | Block 1 (16:00-16:35) | Why AI fails: data, not model

S2 | Block 2 (16:35-17:10) | The five dimensions of data readiness

S2 | Block 3 (17:10-18:10) | Live demo: score a MENA company together

S2 | Block 4 (18:10-19:45) | Build Lab: score your own org

S2 | Block 5 (19:45-20:25) | Decision frame: vendor evaluation, the 10 questions

S2 | Block 6 (20:25-20:30) | Close + recording note

S2 | Build Lab artifact: A2 Company AI Readiness Snapshot

S2 | Template download: A2

S2 | Build Lab submission

S2 | Reflect: post-read + prompts + self-check

Module 2 | Business functions Sessions 3 to 6. Finance, Marketing, Strategy, People and HR.

S3 self-check | Finance and FP and A with AI

S4 self-check | Marketing and Brand AI

S5 self-check | Strategy and the 3 Bets

S6 self-check | People and HR with AI

S3 | Build Lab | A3 Finance Workflow Pack

S4 | Build Lab | A4 Marketing Workflow Pack

S5 | Build Lab | A5 Strategy Workflow Pack

S6 | Build Lab | A6 HR Workflow Pack

S3 | Session orientation

S3 | Pre-read | Finance and FP and A with AI

S3 | Live MENA case brief (Finance sector)

S3 | Live session logistics

S3 | Block 1 (16:00-16:35) | Open + live case CFO desk problem

S3 | Block 2 (16:35-17:10) | Workflow walk: AI insertion points

S3 | Block 3 (17:10-18:10) | Live demo: variance analyser, 17 days to 5

S3 | Block 4 (18:10-19:45) | Build Lab: your finance workflow, three prompts

S3 | Block 5 (19:45-20:25) | Decision frame: governance, SoD + audit trail

S3 | Block 6 (20:25-20:30) | Close + recording note

S3 | Build Lab artifact: A3 Finance Workflow Pack

S3 | Template download: A3

S3 | Build Lab submission

S3 | Reflect: post-read + prompts + self-check

S4 | Session orientation

S4 | Pre-read | Marketing and Brand AI

S4 | Live MENA case brief (DTC, Retail, or Telecom)

S4 | Live session logistics

S4 | Block 1 (16:00-16:35) | Open + live case CMO desk problem

S4 | Block 2 (16:35-17:10) | Brand voice: why one brief makes six different ads

S4 | Block 3 (17:10-18:10) | Live demo: rubric + six variants on screen

S4 | Block 4 (18:10-19:45) | Build Lab: your brand-voice rubric + six variants

S4 | Block 5 (19:45-20:25) | Decision frame: iteration rule, two-week kill cycle

S4 | Block 6 (20:25-20:30) | Close + recording note

S4 | Build Lab artifact: A4 Marketing Workflow Pack

Welcome and orientation
Tech check, AUP acceptance, and how this cohort works.

Module 1 | Foundation
Sessions 1 and 2. AI literacy and data readiness.

Module 2 | Business functions
Sessions 3 to 6. Finance, Marketing, Strategy, People and HR.

Module 3 | Go-to-market and capstone preview
Sessions 7 and 8. Sales and BD, Change Management.

Capstone | Graduation week
Five-minute presentation. Programme Completion Letter issued.